Project Description:
Cort Fitness needed to showcase their Hyrox Simulation class. The primary goal was to capture the high-energy nature of the session and stimulate the intensity of an actual Hyrox competition to prospective members.
Scope of work:
Pre-Production: Developed a list of exercises focused on high-intensity movement.
Production: Directed a 1-hour shoot on-site using a gimbal for fluid, aggressive camera tracking.
Post-Production: Fast-paced rhythmic editing synced to a custom soundtrack and sound effects, including advanced color grading to match the brand’s aesthetic.
Deliverables:
1x 20-second Main Promo (4K)
High-res Stills for Social Media
Instagram link:
