Project Description:
TrueAthlete Fitness needed to showcase the power and community of their large-scale strength group training. With over 20 participants in the session, the goal was to create a longer, more immersive edit that captured the collective intensity of the group while highlighting the specific technical movements of the strength program.
Scope of work:
Pre-Production: Conducted a site visit a day prior to the session to scout the best angles and coordinate with the staff on the specific exercises to be featured.
Production: It was a 1.5-hour shoot using a handheld camera setup. This allowed for maximum mobility through the 20+ participants and the capturing of raw, high-energy movements.
Post-Production: Produced a short-form cinematic edit featuring fast-paced cuts, custom sound design for weights and equipment, and an aggressive soundtrack to match the gym’s atmosphere.
Deliverables:
1x 45-second Main Promo (4K)
High-res Stills for Social Media
Instagram link:
